Internal SOP. This is a fulfillment page for Skyes Over London operations. Do not publish as client-facing copy unless the folder is access-controlled or moved to a private workspace.
Google Business Profile Ops
fulfillment playbook.
The profile becomes more accurate, current, and useful with cleaned-up services, posts, photos, links, Q&A, and local trust updates.
Deliverables owed
- Profile audit
- Services/category recommendations
- Description and link refresh
- Posts, offers, photos, and Q&A updates
- Local trust recommendations
- Monthly activity summary
Access / inputs to collect
- Business Profile owner access or manager invitation.
- Correct business name, phone, address/service area, hours, website, and service list.
- Approved photos, offers, announcements, and public-facing details.
Scope controls
- No fake locations, no keyword-stuffed business names, no false categories, and no guaranteed map placement.
- The business must control its own profile. Skyes Over London should be added as a manager, not as the true owner.
Step-by-step SOP
Confirm ownership/access.
Audit profile accuracy and missing trust signals.
Update services, descriptions, links, photos, and posts as approved.
Add Q&A and offer updates where appropriate.
Monitor obvious profile issues and suggested changes.
Report what changed and what should be improved next.
QA before marking complete
- Confirm each purchased deliverable is either shipped, blocked by client input, or custom-quoted.
- Check the relevant live path: links, forms, profile changes, ad settings, lead routes, CRM steps, or report data.
- Document screenshots, links, notes, or test outcomes in the client record.
- Send the completion or monthly status note with next recommended action.
Report template
- Posts/photos/offers added
- Services or links updated
- Profile risks
- Review and content recommendations
Upsell path
Review Engine
Content Engine city pages
Lead Dashboard + Reporting
Revenue Ops Retainers
Operator handoff block
SERVICE: Google Business Profile Ops
OUTCOME: The profile becomes more accurate, current, and useful with cleaned-up services, posts, photos, links, Q&A, and local trust updates.
DELIVERABLES: Profile audit, Services/category recommendations, Description and link refresh, Posts, offers, photos, and Q&A updates, Local trust recommendations, Monthly activity summary
INPUTS NEEDED: Business Profile owner access or manager invitation., Correct business name, phone, address/service area, hours, website, and service list., Approved photos, offers, announcements, and public-facing details.
SCOPE CONTROLS: No fake locations, no keyword-stuffed business names, no false categories, and no guaranteed map placement., The business must control its own profile. Skyes Over London should be added as a manager, not as the true owner.
REPORT: Posts/photos/offers added, Services or links updated, Profile risks, Review and content recommendations
UPSELL PATH: Review Engine -> Content Engine city pages -> Lead Dashboard + Reporting -> Revenue Ops Retainers