Internal SOP. This is a fulfillment page for Skyes Over London operations. Do not publish as client-facing copy unless the folder is access-controlled or moved to a private workspace.
Paid Traffic Management
fulfillment playbook.
Campaigns are connected to offers, landing pages, tracking paths, and reporting instead of random boosted posts or unmanaged ad spend.
Deliverables owed
- Campaign intake and offer selection
- Keyword/audience direction
- Ad copy direction
- Landing page or campaign section alignment
- Conversion tracking plan where available
- Optimization notes
- Monthly spend and performance summary
Access / inputs to collect
- Ad account access or approval to create/manage campaigns.
- Monthly ad budget and approval rules.
- Target services, service area, margin priorities, and blocked terms/audiences.
- Landing page approval and conversion goals.
Scope controls
- No guaranteed leads, sales, ROAS, or ranking promises.
- Ad spend is separate from management unless stated in writing.
- Skyes Over London manages the work; it does not present itself as Google, Meta, or any platform unless a verified status exists.
Step-by-step SOP
Confirm the offer and budget.
Check landing page readiness and tracking path.
Build campaign structure and ad copy direction.
Launch with spend controls and conversion goals.
Review search terms, audiences, creative, and waste.
Report spend, lead activity where trackable, changes made, and next tests.
QA before marking complete
- Confirm each purchased deliverable is either shipped, blocked by client input, or custom-quoted.
- Check the relevant live path: links, forms, profile changes, ad settings, lead routes, CRM steps, or report data.
- Document screenshots, links, notes, or test outcomes in the client record.
- Send the completion or monthly status note with next recommended action.
Report template
- Ad spend
- Clicks and traffic quality
- Calls/forms/bookings where trackable
- Changes made
- Wasted-spend notes
- Next test
Upsell path
Campaign landing page
Missed-Call + Lead Recovery
CRM + Follow-Up Automation
Lead Dashboard + Reporting
Operator handoff block
SERVICE: Paid Traffic Management
OUTCOME: Campaigns are connected to offers, landing pages, tracking paths, and reporting instead of random boosted posts or unmanaged ad spend.
DELIVERABLES: Campaign intake and offer selection, Keyword/audience direction, Ad copy direction, Landing page or campaign section alignment, Conversion tracking plan where available, Optimization notes, Monthly spend and performance summary
INPUTS NEEDED: Ad account access or approval to create/manage campaigns., Monthly ad budget and approval rules., Target services, service area, margin priorities, and blocked terms/audiences., Landing page approval and conversion goals.
SCOPE CONTROLS: No guaranteed leads, sales, ROAS, or ranking promises., Ad spend is separate from management unless stated in writing., Skyes Over London manages the work; it does not present itself as Google, Meta, or any platform unless a verified status exists.
REPORT: Ad spend, Clicks and traffic quality, Calls/forms/bookings where trackable, Changes made, Wasted-spend notes, Next test
UPSELL PATH: Campaign landing page -> Missed-Call + Lead Recovery -> CRM + Follow-Up Automation -> Lead Dashboard + Reporting