Internal SOP. This is a fulfillment page for Skyes Over London operations. Do not publish as client-facing copy unless the folder is access-controlled or moved to a private workspace.
Website Builds
fulfillment playbook.
A premium, mobile-first website that explains the offer clearly, earns trust quickly, and gives visitors a simple path to call, book, request a quote, or walk in.
Deliverables owed
- Page map and conversion path
- Homepage and selected internal pages
- Service/offer copy written in clear client language
- Responsive SVS-branded interface
- Contact form or intake path
- On-page SEO basics
- Mobile and link QA
- Deployment and launch handoff
Access / inputs to collect
- Business name, offer, service area, phone, email, logo, and brand preferences.
- Domain/DNS access or a decision-maker who can complete requested DNS changes.
- Current photos, testimonials, menus, pricing, service lists, or proof assets if available.
- Examples of sites or styles the client likes and dislikes.
Scope controls
- Complex ecommerce, dashboards, portals, membership systems, and heavy backend features are custom quoted.
- Build packages do not include unlimited revisions, custom photography, paid software subscriptions, ad spend, or third-party platform costs.
- Work begins after scope and billing are approved. Source handoff occurs after the build invoice is completed.
Step-by-step SOP
Confirm site type and page count.
Collect business facts, offers, assets, and access.
Build the structure, copy, visual direction, and responsive layout.
Connect forms, CTA paths, metadata, and deployment settings.
Run mobile, form, image, link, and navigation checks.
Launch, document what shipped, and move the client into hosting/care or growth operations.
QA before marking complete
- Confirm each purchased deliverable is either shipped, blocked by client input, or custom-quoted.
- Check the relevant live path: links, forms, profile changes, ad settings, lead routes, CRM steps, or report data.
- Document screenshots, links, notes, or test outcomes in the client record.
- Send the completion or monthly status note with next recommended action.
Report template
- Pages delivered
- Forms and CTA paths checked
- Mobile layout checked
- Open client blockers
- Recommended next service: hosting, content, reviews, or traffic
Upsell path
Managed Hosting + Care
Content Engine
Google Business Profile Ops
Paid Traffic Management
Operator handoff block
SERVICE: Website Builds
OUTCOME: A premium, mobile-first website that explains the offer clearly, earns trust quickly, and gives visitors a simple path to call, book, request a quote, or walk in.
DELIVERABLES: Page map and conversion path, Homepage and selected internal pages, Service/offer copy written in clear client language, Responsive SVS-branded interface, Contact form or intake path, On-page SEO basics, Mobile and link QA, Deployment and launch handoff
INPUTS NEEDED: Business name, offer, service area, phone, email, logo, and brand preferences., Domain/DNS access or a decision-maker who can complete requested DNS changes., Current photos, testimonials, menus, pricing, service lists, or proof assets if available., Examples of sites or styles the client likes and dislikes.
SCOPE CONTROLS: Complex ecommerce, dashboards, portals, membership systems, and heavy backend features are custom quoted., Build packages do not include unlimited revisions, custom photography, paid software subscriptions, ad spend, or third-party platform costs., Work begins after scope and billing are approved. Source handoff occurs after the build invoice is completed.
REPORT: Pages delivered, Forms and CTA paths checked, Mobile layout checked, Open client blockers, Recommended next service: hosting, content, reviews, or traffic
UPSELL PATH: Managed Hosting + Care -> Content Engine -> Google Business Profile Ops -> Paid Traffic Management